5 Tips for Designing an Effective Business Card
Posted on 12/10/2018
Every day, the business world moves closer and closer to going completely paperless. However, despite all of the innovation and technology which continues to move us forward, one item of the past will never go out of style: the business card. In fact, according to Adobe Blog, for every 2,000 business cards that get passed out, a company’s sales increase by 2.5%. No matter which type of professional you are, those marketing numbers are worth paying attention to.
Even so, take note: the actual design of your business card does influence its overall marketing effectiveness. For instance, the same Adobe article found consumers hang onto a colored card typically 10x longer than the standard white card. This means if you want your business card to turn into sales, then you must pay careful attention to how it’s created. Here are five tips for designing an effective business card.
1. Keep it simple.
2. Use a bold design.
3. Have a large logo.
4. Include the essentials.
5. Make it legible.
Even with today’s modern technology, a business card is still a powerful tool to have in your marketing belt. Keep these tips in mind as you design your next business card to make it more effective and help grow the business.
Impressions Printing & Graphics
7801 N Lamar Blvd., Ste. E186 • Austin, TX 78752-1045
Phone: (512) 459-1158 • Fax: (512) 459-1235